Big Brand Tire Expands Midwest Presence with Waukegan Tire Acquisition

Big Brand Tire & Service has completed the acquisition of Waukegan Tire, a long-established family-owned tire retailer and automotive service provider serving Northern Illinois and Southeastern Wisconsin since 1968. The transaction became effective on July 1, 2026 and represents another milestone in Big Brand’s ongoing national expansion strategy.

Founded by Jerry Nerheim, Waukegan Tire built a strong reputation over nearly six decades for customer service, technical expertise and community engagement. The company operates multiple service locations across Illinois and Wisconsin and has been recognized within the tire industry for its commitment to quality automotive care.

According to the companies, customers will continue to receive service under the new ownership with existing warranties, service records and appointments transferring to Big Brand Tire & Service. The Nerheim family expressed its support for the transition, thanking employees and customers for their loyalty throughout the company's history.

For Big Brand Tire & Service, the acquisition further strengthens its footprint in the Midwest and follows a series of strategic acquisitions aimed at expanding its nationwide retail and automotive service platform. The company continues to invest in technology, digital customer services and operational efficiencies while integrating newly acquired businesses into its growing network.

The addition of Waukegan Tire complements Big Brand's broader growth ambitions and reinforces its position as one of the largest independent tire retailers and automotive service providers in the United States.