Continental Named No. 1 Tire Brand at Best Brands Awards 2026

Continental has secured first place in the Best Brands Awards 2026 in the tire manufacturer category, reinforcing its strong reputation among automotive dealers and workshops across Germany.

The award is presented by the trade publications AUTOHAUS and AUTO SERVICE PRAXIS (asp) and is based on an independent survey of more than 500 decision-makers from dealerships and automotive service businesses.

The Best Brands Awards are regarded as one of the industry's most respected benchmarks for measuring brand strength, customer trust and dealer satisfaction. The survey is conducted every two years and recognizes the leading brands across 15 automotive product categories.

According to the survey results, Continental achieved the highest overall rating among tire manufacturers thanks to its consistently high product quality, reliable supply performance, comprehensive service offering and close cooperation with retail partners. The award highlights the company's continued investment in premium products, digital services and long-term dealer relationships.

Carola Reichardt, Head of PR for Continental's Tire Replacement Business, welcomed the recognition on behalf of the company.

"It is a special honor to be voted the number one tire manufacturer by our retail partners based on an independent study. The result confirms that our investments in product innovation, digital solutions and close, reliable cooperation with the automotive trade are making a real difference."

The recognition adds to a successful year for Continental, which has also received several other industry and consumer awards in 2026 for product quality, brand reputation and sustainability. Together, these achievements underline the company's strong position as one of the world's leading premium tire manufacturers.

As competition in the global tire market continues to intensify, awards based on direct feedback from dealers and workshops remain an important indicator of customer confidence and long-term brand value.

Source: Continental AG – Continental Wins Best Brands Awards 2026 (July 13, 2026).