DUNLOP BLUE RESPONSE TG Tops Auto Motor und Sport's Latest Tire Test
DUNLOP (Company name: Sumitomo Rubber Industries, Ltd.; President and CEO: Yasuaki Kuniyasu) is pleased to announce that BLUE RESPONSE TG*1 has secured first place in the overall ranking of a tire test conducted by Auto Motor und Sport (AMS), 2 one of Germany’s leading automotive magazines.3\
The BLUE RESPONSE TG secured first place in the overall ranking in its first major test after launch, as the first DUNLOP brand summer tire developed for the European market*4 by Sumitomo Rubber Industries after acquiring the DUNLOP brand trademark in Europe, the US, and Australia.
AMS is a long-established automotive magazine published in Germany and is known for its extremely strict assessment standards for automotive performance and safety. It is a medium considered particularly important in tire assessment in Europe in terms of circulation and professional expertise, and is deeply trusted by car enthusiasts as well as experts. Therefore, securing first place in the overall ranking of the AMS tire test demonstrates that the BLUE RESPONSE TG is a product with advanced technologies and a high degree of perfection. In addition, we believe that the assessment results will provide important materials for users in the European market who place importance on safety and driving performance when deciding whether to purchase the BLUE RESPONSE TG.
In the test, the BLUE RESPONSE TG (tire size: 195/55R16) was fitted to cars including the Hyundai i20 and INSTER, and was highly rated as summer tires that deliver both wet and dry road performance at a high level. On wet road surfaces, the tires earned high ratings in tests of wet grip performance and braking distance, while on dry road surfaces, they received high ratings in categories such as handling performance and braking performance. As a result, the tires secured first place in the overall assessment.
■ Comment from Markus Bögner, President of DUNLOP Tyre Europe GmbH
“I am truly delighted that the first DUNLOP tire we designed for the European market received the highest rating in the assessment by a trusted magazine with a long history. The assessment results we obtained this time will provide a tailwind for the DUNLOP tire business in Europe, which started in earnest in January. We will continue to provide ‘Experiences that exceed expectations,’ which is one of the brand value propositions of DUNLOP, to more customers.”
The BLUE RESPONSE TG is a summer tire developed to deliver both safety performance and driving performance at a high level.
Since 2026, we have unified all communication under the DUNLOP name.We aim to embody three core values across all of our products and services: “Confidence to Face Every Challenge,” “Experiences that Exceed Expectations,” and “Pushing Beyond Limits.” We will continue pursuing our goal of creating positive emotion through innovative experiences for people all over the world.DUNLOP’s brand statement, “TAKING YOU BEYOND,” reflects our commitment to continually expanding the possibilities for all those who embrace challenges and guiding them beyond their limits.