Kumho Tire Honors Top Dealers in 2026 New Product Sales Competition

Kumho Tire has recognized its best-performing retail partners during the 2026 New Product Sales Champion Contest, highlighting the company's commitment to strengthening its dealer network and accelerating sales of its latest premium tyre products.

The award ceremony took place on 22 July at Kumho Tire's headquarters in Seoul and brought together senior management, leading dealers and company representatives from across South Korea. The event celebrated dealerships that achieved outstanding sales results during the first half of 2026 and shared successful sales strategies ahead of the second half of the year.

The competition focused on two of Kumho's newest premium tyre lines: the CRUGEN GT Pro premium comfort SUV tyre and the Majesty SOLUS EDGE premium touring tyre. Both products represent key additions to the company's high-value product portfolio and form an important part of Kumho's strategy to strengthen its position in the premium replacement tyre market.

A total of 20 dealership representatives received awards, including 13 winners for the CRUGEN GT Pro category and 10 winners for the Majesty SOLUS EDGE category, with several recipients earning recognition in both product categories.

Kumho Tire President and CEO Jung Il-taik said the event was more than an awards ceremony, describing it as a demonstration of the company's determination to ensure the successful market launch of its latest tyre products while strengthening long-term partnerships with its nationwide dealer network.

The company said it plans to expand the sharing of successful sales practices across its dealer network while continuing to reward outstanding retail performance as part of its strategy to improve market competitiveness and support mutual growth with its distribution partners.

In parallel with its dealer initiatives, Kumho Tire continues to strengthen its digital retail presence. Earlier this year, the company relaunched the Tire Pro online platform and introduced the TIRE PRO+ membership programme, offering integrated services ranging from tyre purchases and installation to maintenance, storage and vehicle inspections through participating dealerships across South Korea.

The latest dealer awards underline Kumho Tire's continued focus on premium products, customer service and close cooperation with its retail partners as the company pursues further growth in both domestic and international markets.