NEXEN TIRE rewards top-performing dealers with exclusive Marrakech incentive trip
NEXEN TIRE has successfully concluded its first-ever Dealer Challenge in Germany, rewarding outstanding retail partners with an exclusive four-day incentive trip to Marrakech, Morocco. The three-month competition recognized exceptional sales performance while encouraging dealers to further strengthen the NEXEN TIRE brand through showroom visibility, marketing initiatives and social media engagement.
To ensure fair competition, participating dealers were divided into four leagues based on company size, allowing businesses with similar sales volumes to compete on equal terms. Performance was evaluated not only on year-over-year sales growth but also on brand-building activities, including point-of-sale presentation and digital marketing efforts. Throughout the campaign, participants also had the opportunity to win prizes in three intermediate rounds, maintaining motivation and rewarding outstanding achievements during the competition.
The overall winners earned an exclusive journey to Marrakech, where they celebrated their success through a combination of cultural experiences, adventure and networking opportunities.
The program began with a traditional Moroccan welcome dinner, introducing participants to the country's renowned hospitality, cuisine and culture. The following day featured an off-road buggy adventure through the spectacular Agafay Desert before NEXEN TIRE honored the top-performing dealers during an official award ceremony recognizing their achievements throughout the summer sales season.
On the third day, participants explored Marrakech's historic UNESCO-listed Medina, experiencing its vibrant markets, architecture and centuries-old traditions before concluding the evening with a shared dinner featuring authentic Moroccan specialties. The group also enjoyed watching the international football match between Germany and Côte d'Ivoire, providing another opportunity to strengthen relationships in an informal setting.
According to NEXEN TIRE, the incentive trip represented more than a reward for strong sales performance. It highlighted the company's commitment to building long-term partnerships based on trust, collaboration and shared success while reinforcing its dealer network across Germany.
"Our dealer partners make a decisive contribution to NEXEN TIRE's continuous growth," said Jeffrey Kim, Vice President Sales Central & East at NEXEN TIRE Europe. "With this trip, we wanted to thank them for their commitment and celebrate our shared success. We look forward to continuing this journey together with our partners in the years ahead."
The Dealer Challenge marks the beginning of what NEXEN TIRE intends to establish as a long-term initiative to recognize outstanding dealer performance while strengthening relationships with its retail partners throughout the German market.
Source: Official NEXEN TIRE press release, "NEXEN TIRE Dealer Challenge 2026", published in July 2026.