Olaf Stoffels Appointed Head of Global Sales at Bohnenkamp SE
Bohnenkamp SE has announced the appointment of Olaf Stoffels as its new Head of Global Sales, effective July 1, 2026. The experienced sales executive will lead the company's entire commercial organization across both the aftermarket and original equipment (OE) business, supporting Bohnenkamp's continued expansion in the professional tyre and wheel industry.
Stoffels brings more than two decades of experience in technical B2B sales and international management. The 52-year-old engineer has held senior leadership positions throughout his career, including Managing Director of HAIMER Microset GmbH and various executive sales roles at KELCH GmbH. His professional background also includes several years working in the United States, providing him with valuable international business expertise.
In his new position, Stoffels will oversee Bohnenkamp's complete sales operations for both trade customers and original equipment manufacturers across the company's core business segments. These include agricultural tyres, truck tyres, industrial applications, earthmoving equipment, and small and specialty tyres. The appointment places him at the center of Bohnenkamp's commercial strategy as the company continues to strengthen its presence in European and international markets.
According to Bohnenkamp CEO Gregor Rüth, the company sought a leader capable of combining commercial expertise with long-term stability and strategic development. He emphasized that Bohnenkamp's experienced workforce and strong market knowledge required a sales leader who could ensure continuity while driving the company's future growth and innovation.
The appointment comes during a period of strategic development for Bohnenkamp. In recent months, the company has expanded its wheel business through a partnership and investment in Dutch rim manufacturer Molcon BV while continuing to strengthen its position as one of Europe's leading wholesalers for professional tyres, wheels, and related components. The addition of Stoffels is expected to support these growth initiatives and further enhance customer relationships across both distribution and OEM channels.
Headquartered in Osnabrück, Germany, Bohnenkamp SE operates in numerous international markets and supplies tyres, wheels, and vehicle components for agriculture, construction, industry, truck and transport, and other professional applications. With its extensive logistics network, technical expertise, and customer-focused services, the company continues to invest in expanding its market presence and strengthening partnerships throughout Europe.