PneuShow 2026 Highlights Innovation and Sustainability in Latin America's Tyre Industry

PneuShow 2026 reaffirmed its position as one of Latin America's leading trade fairs dedicated to the tyre and retreading industry. Held from 23–25 June 2026 at Expo Center Norte in São Paulo, the exhibition served as a major meeting point for manufacturers, retreaders, distributors, fleet operators and technology providers from across the region.

Organised alongside Expobor, the event showcased the latest developments in tyre manufacturing, retreading technologies, workshop equipment, fleet management, intelligent tyre solutions and sustainable mobility. Visitors explored innovations designed to improve operational efficiency, reduce maintenance costs and support the transition towards a more circular tyre industry.

A strong emphasis was placed on digital transformation, with exhibitors presenting predictive maintenance technologies, tyre monitoring systems, workshop automation and fleet management software. Sustainability also played a central role, with numerous companies highlighting tyre recycling, retreading materials and circular economy initiatives aimed at extending tyre life and reducing environmental impact.

Beyond the exhibition floor, PneuShow featured conferences, seminars and networking sessions where industry experts discussed market trends, technological innovation and the future of mobility in Brazil and throughout Latin America. The event continues to strengthen its reputation as an important platform for business development and international cooperation within the regional tyre sector.

According to the organisers, PneuShow has evolved into far more than a traditional trade fair. Since its launch in 1996, it has become a key venue where innovation, sustainability and business opportunities converge, helping companies establish partnerships and expand their presence in one of the world's most dynamic tyre markets.

Source: Official PneuShow / Francal Feiras and event information.