TYRE.news

28/07/2026

ALIAPUR Launches Major Transport Tender for End-of-Life Tyre Logistics

French tyre recycling organization invites transport companies to support a more sustainable logistics network from 2027

28/07/2026

Bridgestone Achieves 71% Reduction in Manufacturing Emissions Across EMEA

Bridgestone has announced two significant milestones in its ongoing decarbonization strategy across its manufacturing operations in Europe, the Middle East and Africa (EMEA), marking further progress toward its long-term sustainability ambitions.

27/07/2026

Michelin Reports Resilient First-Half 2026 Results and Confirms Full-Year Financial Outlook

Michelin reported resilient first-half 2026 financial results, supported by premium tyre demand, strategic acquisitions, and improved operating performance while confirming its full-year guidance despite ongoing market uncertainty.

23/07/2026

Prometeon releases its 2025 Sustainability Report and strengthens its path towards net zero by 2040

More than 51% of the total energy used in tyre production comes from renewable or high-efficiency sources. The proportion of recycled materials rises to 7%, driven by the increased use of recycled steel and carbon black derived from end-of-life tyres

23/07/2026

Japanese Tyre Industry Strengthens Research to Reduce Tyre and Road Wear Particle Emissions

Japan's tyre industry is expanding research on Tyre and Road Wear Particles (TRWP) through collaboration with domestic research institutions, supporting scientific understanding while advancing tyre sustainability, safety, and environmental performan

22/07/2026

Lassa Unveils Five New Tyre Products and Strengthens Partner Network at The Tire Cologne 2026

Lassa introduced five new tyre products and met with business partners at The Tire Cologne 2026, highlighting its latest passenger, SUV, and commercial tyre technologies while reinforcing its long-term growth strategy in European markets.

22/07/2026

Celebrating 11 years in business and five years of growth under family ownership

As the UK’s leading MOT training and compliance provider, MOT Expert – we marked a major milestone this year with five successful years under the leadership of husband-and-wife directors, Ross and Leanne Laurence.

22/07/2026

Prinx Chengshan Announces Leadership Transition as Jiang Xizhou Named President

Prinx Chengshan has announced a major leadership transition as CEO Che Baozhen steps down and Jiang Xizhou assumes the newly created role of President, supporting the tire manufacturer's next phase of global growth and operational development.

22/07/2026

Pirelli, Pyrum, Synthos and BASF Turn End-of-Life Tyres into New Recycled Materials

Pirelli, Pyrum, BASF and Synthos launched a European tyre-to-tyre project, turning end-of-life tyres into certified recycled materials for new high-performance tyres, advancing circularity and reducing virgin raw materials.

22/07/2026

Yokohama Rubber Marks 22 Consecutive Years in FTSE4Good ESG Index Recognition

Yokohama Rubber has secured its place in the FTSE4Good Index Series for the 22nd consecutive year, reinforcing its long-term commitment to ESG excellence and sustainable business practices while maintaining inclusion in key Japanese ESG benchmarks.

20/07/2026

Big Brand Expands U.S. Footprint with Strategic Acquisition of Belle Tire

The U.S. tyre retail market has entered a new phase of consolidation following Big Brand Tire & Service's acquisition of Belle Tire, a move that significantly strengthens the company's national presence and reinforces its long-term growth strategy.

16/07/2026

Genan Divests Houston Tyre Recycling Plant to Strengthen Strategic Focus on European Operations

Genan has agreed to divest its Houston tyre recycling plant as part of a strategic portfolio optimization, reinforcing its long-term focus on European operations and sustainable tyre recycling innovation.

16/07/2026

Australian Parliament Nears Completion of Landmark Tyre Industry Inquiry

Australia's Parliament is nearing the completion of a landmark inquiry into the tyre industry, focusing on tyre recycling, circular economy initiatives, sustainability, regulatory reform, and recommendations to strengthen the sector.

16/07/2026

Prometeon publishes its 2024 Sustainability Report: net-zero target by 2040

The Prometeon Tyre Group, a global manufacturer of tyres for the commercial vehicle, agricultural and OTR sectors, has published its 2024 Sustainability Report.

15/07/2026

ZC Rubber Wins China’s State Science and Technology Progress Award for Tire Innovation

ZC Rubber has received the Second Prize of China’s State Science and Technology Progress Award for the project “Key Technologies and Green Intelligent Manufacturing of High-Performance Tires,” jointly completed with Harbin Institute of Technology.

10/07/2026

Yokohama Rubber and Thai Natural Rubber Corp. to hold 11th seminar supporting rubber farmers

In June 2026, Yokohama Rubber Co., Ltd., in collaboration with the Surat Thani branch of the Rubber Authority of Thailand (RAOT)*1, held a seminar event for natural rubber farmers in Surat Thani, Thailand

10/07/2026

PIRELLI BRINGS THE P ZERO FAMILY TO GOODWOOD

More than 300 homologations already secured for the new products confirm P Zero’s ability to keep pace with the evolution of performance, from electric sports cars to record-breaking hypercars

9/07/2026

Hankook is restructuring its sales and marketing operations in Germany and Denmark

Manfred Zoni assumes overall responsibility for sales and marketing Reorientation towards greater customer proximity and faster decision-making processes Closer integration of business units for targeted market activities

8/07/2026

Continental introduces CrossContact A/T² for balanced performance on and off the road

Developed for SUVs, 4x4 vehicles and pick-ups with diverse usage requirements Distinctive tread design and robust construction for traction and durability

8/07/2026

Michelin and Axens enter exclusive talks to advance bio-based green chemistry

Michelin, through its ResiCare brand, and Axens are negotiating an exclusive partnership to accelerate the industrialization and rollout of 5-HMF, a strategic bio-based molecule for decarbonized chemistry, developed with IFPEN

7/07/2026

Continental expands European Roadshow across Europe through 2027

Extended rollout strengthens long-term presence across European transport markets Integrated focus on tire technologies, trailer applications and digital services Showtruck enables direct dialogue on cost efficiency and operational performance

7/07/2026

Yokohama Rubber's "ADVAN Sport V107" tires are now fitted as original equipment on the BMW iX3.

Yokohama Rubber Co., Ltd. has begun supplying its "ADVAN Sport V107" tires as original equipment (OE) for the new "BMW iX3," a battery electric vehicle (BEV) that BMW AG of Germany began selling worldwide in March 2026.

6/07/2026

Yokohama Rubber launches ADVAN global flagship tire brand experience campaign.

Yokohama Rubber Co., Ltd. launched the "ADVAN Experience Campaign," an open sweepstakes offering the opportunity to experience its global flagship tire brand "ADVAN," on Monday, July 6, 2026. The application period runs until Thursday, August 6, 2026

5/07/2026

China’s Zenith Steel Invests $300 Million in Egypt to Boost Global Tire Supply Chain

China’s Zenith Steel Group is investing $300 million in a new tire component manufacturing plant in Egypt, producing steel cord and bead wire while strengthening the global tire supply chain and creating around 1,000 jobs.

5/07/2026

Synthetic Amorphous Silica Remains Essential to Modern Tyre Manufacturing, Says Tyres Europe

Tyres Europe highlights the critical role of synthetic amorphous silica in tyre manufacturing, emphasizing its contribution to road safety, lower rolling resistance, improved EV range and reduced CO₂ emissions.

5/07/2026

Australian Mining Tyre Regulations Under Fire for Slowing Circular Economy Progress

Australia's mining tyre regulations are facing criticism after a new report found they hinder tyre recycling and circular economy goals, limiting resource recovery and preventing greater use of existing recycling infrastructure.

4/07/2026

Continental Sells ContiTech to Lone Star Funds and Will Become a Pure-play Tire Manufacturer

ContiTech is one of the world’s leading industrial specialists for material solutions Lone Star Funds is a leading investment firm advising funds that invest globally in private equity and with a long track record in the industrials sector

2/07/2026

Fraunhofer's TERIS Project Reaches Milestone in Standardized Tyre Wear Analysis

The TERIS (Technology Platform for Tire Abrasion and the Identification of Its Emissions in Road Traffic) research project has reached a significant milestone in the development of standardized laboratory methods for analysing tyre wear particles.

2/07/2026

Continental builds its first own wind farm

Continental has decided to build its first company-owned wind farm in Twistetal near Korbach. It will supply electricity to the tyre plant in Korbach (Hesse), around eight kilometres away.

2/07/2026

Bridgestone publishes Integrated Report 2026

The Integrated Report provides a comprehensive insight into Bridgestone’s strategies and initiatives for qualitative growth in line with the corporate mission “Serving Society with Superior Quality”

27/06/2026

Michelin Closes Tire Plant in Alabama – Strategic Realignment with Far-Reaching Consequences

French tire manufacturer Michelin is continuing the restructuring of its North American production network. The closure of the BFGoodrich plant in Tuscaloosa is intended to strengthen competitiveness

25/06/2026

Continental equips new Nissan N7 ex works with EcoContact 7 tyres

Japanese vehicle manufacturer approves Continental’s EcoContact 7 in 19 inches for the new Nissan N7 Original equipment tyres impress with high efficiency and low rolling noise

24/06/2026

Continental AllSeasonContact 2 impresses in the ADAC all-season tire test and takes first place

ADAC tests 16 all-season tires in size 185/65 R15 AllSeasonContact 2 the only tire awarded the overall verdict “good” Impresses with balanced performance on dry, wet and wintry roads

24/06/2026

Genan Expands German Footprint with Strategic Acquisition to Strengthen Tyre Recycling Capacity

Genan has expanded its presence in Germany through a strategic acquisition aimed at increasing tyre recycling capacity and supporting the growing demand for sustainable material recovery across Europe.

22/06/2026

DUNLOP partners with Goodwood Revival to strengthen its brand through historic motorsport

DUNLOP (Company name: Sumitomo Rubber Industries, Ltd.; President and CEO: Yasuaki Kuniyasu) is pleased to announce that it has concluded a partnership with Goodwood Revival,*1 a worldwide motorsport event.

17/06/2026

DUNLOP e. SPORT MAXX Selected for Toyota Motor’s New LEXUS ES

DUNLOP, a brand of Sumitomo Rubber Industries, has begun supplying its e. SPORT MAXX tires as original equipment for the all-new Lexus ES, introduced on June 11, 2026. The fitment highlights the tire's performance, safety, and premium quality.

15/06/2026

THE TIRE COLOGNE 2026 gives the industry’s transformation a profile

With nearly 400 exhibitors from 33 countries and around 14,600 participants from 110 countries, THE TIRE COLOGNE 2026 has once again confirmed its position as the leading international trade fair for the tire and wheel industry.

15/06/2026

ZC Rubber Strengthens European Product Strategy at The Tire Cologne 2026

ZC Rubber concluded its participation at THE TIRE COLOGNE 2026, showcasing a clear, long-term commitment to the European market by presenting its latest WESTLAKE and GOODRIDE product portfolios from June 9 to 11.

11/06/2026

Bridgestone brings new premium UltraWeather tyre to the US market

Premium grand touring tyre for year-round reliability

10/06/2026

Giti ranks among the world's top 10 most valuable tire brands and fastest-growing in 2026

Brand Finance ranks Giti as the 8th Most Valuable Tire Brand globally, while recognizing the brand as the World’s Fastest-Growing Tire Brand in 2026 with a remarkable 37.7% increase in brand value.

4/06/2026

Bridgestone named “Supplier of the Year 2025” by General Motors

Recognition of a long-standing partnership in automotive innovation

3/06/2026

Bridgestone sets benchmarks with new tyres for underground mining

Bridgestone increases efficiency and performance in underground mining with a tyre range specifically developed for extreme operating conditions

2/06/2026

Bridgestone tyre plant in Poznań celebrates production of 200 million tyres

The Bridgestone plant in Poznań, Poland, has reached a significant milestone and surpassed the production mark of 200 million tyres

2/06/2026

Michelin makes tyres intelligent

When we think of modern cars, e-mobility, screens, apps and assistance systems come to mind. Hardly anyone thinks of tyres.

1/06/2026

85 years of Hankook: From Korean pioneer to one of the world's leading tire manufacturers

Founded in 1941 as the first Korean tire company–today a global premium supplier Approximately 20,000 employees and eight production sites on five continents Europe is the most important sales market, accounting for around 45 percent of global sales

28/05/2026

Giti Reinforces Its EV-Ready Commitment with the GitiControl P10, GitiSynergy H2+ and GitiSport S2+

Giti Tire’s EV-ready strategy is built on both long-standing partnerships with leading electric vehicle manufacturers and continuous product development focused on the specific demands of electric mobility.

26/05/2026

Through the energy crisis with fuel-saving tyres: up to 2,400 euros less in costs per truck annually

The Middle East conflict is leading to immense cost increases in the German economy. According to a survey by the German Chamber of Industry and Commerce, the reason for this is above all the interplay of rising transport costs and expensive energy

21/05/2026

Custom Bridgestone Premium Tyres for the New Volkswagen ID. Polo GTI

Bridgestone has been selected as tyre supplier for the new VW ID.

21/05/2026

Giti Marks 26 Years of Motorsport Excellence and Innovation

For more than two decades, Giti has transformed motorsport into a proving ground for innovation, resilience, and precision engineering.

15/05/2026

ZC Rubber Strengthens Regional Partnerships at TyreXpo Asia 2026

ZC Rubber made a strong appearance at TyreXpo Asia 2026 in Bangkok, presenting its six brands — WESTLAKE, GOODRIDE, CHAOYANG, TRAZANO, GOLDEN CROWN, and ORNATE — to customers, distributors, and industry partners from Southeast Asia.

10/05/2026

Goodyear responds to weak market demand with cost-cutting measures and strategic realignment

The US tyre manufacturer Goodyear is tightening its cost-saving programme following weak business performance. The company is focusing on cost reductions, efficiency improvements and a strategic realignment.

8/05/2026

Hankook reports Q1 2026 revenue of EUR 3.1 billion and operating profit of EUR 295.8 million

Stable business development in the first quarter Sales in the tire business increased by 9.3 percent year-on-year to approximately EUR 1,497.1 million , while operating profit reached approximately EUR 255.2 million.

30/04/2026

Yokohama Rubber develops AI-powered tire mold design support system

Yokohama Rubber Co., Ltd. has independently developed a tire mold design support system that integrates simulation (FEM: Finite Element Method) and AI technology, which will be implemented in April 2026.

20/04/2026

DUNLOP BLUE RESPONSE TG Tops Auto Motor und Sport's Latest Tire Test

DUNLOP's BLUE RESPONSE TG has secured first place in the overall ranking of Auto Motor und Sport's latest tire test, reinforcing Sumitomo Rubber's reputation for delivering high-performance, safe, and high-quality tires for European drivers.

20/04/2026

Continental Expands EV Tire Leadership with 17 of the World’s Top 20 Electric Vehicle Makers

Continental has strengthened its position in the global electric vehicle market, supplying tires to 17 of the world’s 20 largest EV manufacturers. The milestone highlights the growing importance of advanced tire technology in sustainable mobility.

20/04/2026

California Plans New Tire Efficiency Standards to Cut Emissions and Improve Fuel Economy

California is developing new efficiency standards for replacement tires to reduce fuel consumption, lower emissions, and improve electric vehicle performance. The proposal could influence tire manufacturers and automotive markets across North America

16/04/2026

Sailun Group Advances Sustainable Natural Rubber Value Chain with Partners

Natural rubber is a core raw material for the tyre industry. Its ecological protection and sustainable supply are not only critical to the high-quality development of the global tyre sector, but also form a key pillar of Sailun Group’s sustainability

9/04/2026

DUNLOP Extends Partnership with Asia’s Premier Road Racing Championship ARRC Through 2031

DUNLOP, a brand of Sumitomo Rubber Industries, has renewed its exclusive tire supply and technical partnership with Two Wheels Motor Racing (TWMR) for the FIM Asia Road Racing Championship (ARRC) through the 2031 season.

1/04/2026

Giti Tire Named Official Tire of Lotus Cup China Season Opener in Malaysia

Giti Tire is proud to announce its appointment as the Official Race Tire for the Lotus Cup China, with the season opener set to take place this weekend at the iconic Sepang International Circuit.

1/04/2026

How the right tyres save real money

Many underestimate tyres as one of the important levers. “Modern car tyres influence fuel consumption more than many people think.

5/03/2026

Giti Tire Launches Next Generation GitiSport S2+ With ‘Exemplary’ Rating From Autobild

Having been rated as ‘exemplary’ in the new AutoBild 2026 Summer Tyre Test, Giti Tire’s next generation ultra-high-performance Giti GitiSportS2+ has been launched with one of the highest independent commendations in Europe.

26/02/2026

Sailun Group Wins the "Innovative Model" Award, Joining Hands with Vale to Set a New Benchmark

Recently, the results of the 2nd Sustainable Development (ESG) Industrial Ecosystem Innovation Competition for Chinese and Foreign Enterprises in Shanghai Pudong New Area were announced.

20/02/2026

Built for Winter - Giti Tire’s Advanced Defense Against Ice and Snow

As December sets in, temperatures fall across much of the temperate world, bringing frost-covered mornings, steady rain and snow, and stretches of icy road.

3/02/2026

Model Solution launches partnership with ArtCenter College of Design

Fostering global talent through hands-on experience at the interface of design and manufacturing Implementation of student designs into high-precision prototypes

1/02/2026

Europe's Largest Tyre Recycling Plant Opens in the Netherlands to Boost Circular Manufacturing

Europe's largest tyre recycling plant has officially opened in the Netherlands, using advanced pyrolysis technology to transform end-of-life tyres into valuable raw materials that support circular manufacturing and sustainable industrial growth.

30/01/2026

Morocco Begins Construction of Africa's Largest Tire Plant

Morocco has launched construction of Africa's largest tire manufacturing facility with a US$675 million investment, boosting its role in the global tire industry.

24/01/2026

Yokohama Rubber's "ADVAN Sport EV" Tires Are Fitted to the New Porsche Cayenne

Yokohama Rubber Co., Ltd. has begun supplying its "ADVAN Sport EV" tires as original equipment (OE) for the Cayenne Electric and Cayenne Turbo Electric*

11/09/2025

Sailun Breaks Ground on New Tire Plant in Egypt

On September 10 (Egypt Local Time), the groundbreaking ceremony for Sailun’s new plant in Egypt was held in the Suez Canal Economic Zone, marking a significant step forward in Sailun Group’s global footprint.

4/06/2025

Sailun's Mexico Plant Rolls Out First Tire, Marking New Footprint in Global Expansion

On May 29th local time, Sailun Group commenced full operations at its Mexico plant as the first high-performance passenger radial tire (PCR) rolled off the production line.

11/11/2020

New partner for Giti Tire truck and bus tyres in Germany

Increasing customer satisfaction and optimizing delivery service form the cornerstones of the future marketing of Giti Tire truck and bus tyres.

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