TYRE.news

July 10, 2026

PIRELLI BRINGS THE P ZERO FAMILY TO GOODWOOD

More than 300 homologations already secured for the new products confirm P Zero’s ability to keep pace with the evolution of performance, from electric sports cars to record-breaking hypercars

July 10, 2026

Yokohama Rubber and Thai Natural Rubber Corp. to hold 11th seminar supporting rubber farmers

In June 2026, Yokohama Rubber Co., Ltd., in collaboration with the Surat Thani branch of the Rubber Authority of Thailand (RAOT)*1, held a seminar event for natural rubber farmers in Surat Thani, Thailand

July 09, 2026

Hankook is restructuring its sales and marketing operations in Germany and Denmark

Manfred Zoni assumes overall responsibility for sales and marketing Reorientation towards greater customer proximity and faster decision-making processes Closer integration of business units for targeted market activities

July 08, 2026

Continental stellt CrossContact A/T² für ausgewogene Performance auf und abseits der Straße vor

Entwickelt für SUV, 4x4-Fahrzeuge und Pick-ups mit vielfältigen Einsatzanforderungen Markantes Profildesign und robuste Konstruktion für Traktion und Widerstandsfähigkeit

July 07, 2026

Yokohama Rubber's "ADVAN Sport V107" tires are now fitted as original equipment on the BMW iX3.

Yokohama Rubber Co., Ltd. has begun supplying its "ADVAN Sport V107" tires as original equipment (OE) for the new "BMW iX3," a battery electric vehicle (BEV) that BMW AG of Germany began selling worldwide in March 2026.

July 06, 2026

Yokohama Rubber launches ADVAN global flagship tire brand experience campaign.

Yokohama Rubber Co., Ltd. launched the "ADVAN Experience Campaign," an open sweepstakes offering the opportunity to experience its global flagship tire brand "ADVAN," on Monday, July 6, 2026. The application period runs until Thursday, August 6, 2026

July 05, 2026

China’s Zenith Steel Invests $300 Million in Egypt to Boost Global Tire Supply Chain

China’s Zenith Steel Group is investing $300 million in a new tire component manufacturing plant in Egypt, producing steel cord and bead wire while strengthening the global tire supply chain and creating around 1,000 jobs.

July 02, 2026

Bridgestone veröffentlicht Integrated Report 2026

Der Integrated Report[1] gibt einen umfassenden Einblick in die Strategien und Initiativen von Bridgestone für qualitatives Wachstum im Einklang mit der Unternehmensmission „Serving Society with Superior Quality“

July 02, 2026

Continental baut ersten eigenen Windpark

Continental hat den Bau des ersten unternehmenseigenen Windparks in Twistetal bei Korbach beschlossen. Er wird das rund acht Kilometer entfernte Reifenwerk in Korbach (Hessen) mit Strom versorgen.

June 27, 2026

Michelin schließt Reifenwerk in Alabama – Strategische Neuausrichtung mit weitreichenden Folgen

Der französische Reifenhersteller Michelin setzt seinen Umbau des nordamerikanischen Produktionsnetzwerks fort. Die Schließung des BFGoodrich-Werks in Tuscaloosa soll die Wettbewerbsfähigkeit stärken

June 25, 2026

Continental rüstet neuen Nissan N7 ab Werk mit EcoContact 7-Reifen aus

Japanischer Fahrzeughersteller gibt für den neuen Nissan N7 Continentals EcoContact 7 in 19 Zoll frei Erstausrüstungsreifen überzeugen mit hoher Effizienz und leisen Abrollgeräuschen

June 24, 2026

Continental AllSeasonContact 2 überzeugt im ADAC-Ganzjahresreifentest und belegt den ersten Platz

ADAC testet 16 Ganzjahresreifen in der Dimension 185/65 R15 AllSeasonContact 2 als einziger Reifen mit Gesamturteil „gut“ ausgezeichnet Überzeugt mit ausgewogener Performance auf trockener, nasser und winterlicher Fahrbahn

June 22, 2026

DUNLOP partners with Goodwood Revival to strengthen its brand through historic motorsport

DUNLOP (Company name: Sumitomo Rubber Industries, Ltd.; President and CEO: Yasuaki Kuniyasu) is pleased to announce that we concluded a partnership with Goodwood Revival,*1 a worldwide motor sport event.

June 18, 2026

Michelin and Scale Up Booster partner to accelerate OYA Urban Tree development

Following successful trials in Toulouse, Michelin and Scale Up Booster will launch OYA Urban Tree from summer 2026. The partnership combines innovation and entrepreneurship to accelerate the global rollout of the smart shading solution.

June 17, 2026

DUNLOP e. SPORT MAXX Selected for Toyota Motor’s New LEXUS ES

DUNLOP, a brand of Sumitomo Rubber Industries, has begun supplying its e. SPORT MAXX tires as original equipment for the all-new Lexus ES, introduced on June 11, 2026. The fitment highlights the tire's performance, safety, and premium quality.

June 11, 2026

Bridgestone bringt neuen Premiumreifen UltraWeather auf den US-Markt

Touring-Reifen (Premium-Grand-Touring) für ganzjährige Zuverlässigkeit

June 10, 2026

Giti ranks among the world's top 10 most valuable tire brands and fastest-growing in 2026

Brand Finance ranks Giti as the 8th Most Valuable Tire Brand globally, while recognizing the brand as the World’s Fastest-Growing Tire Brand in 2026 with a remarkable 37.7% increase in brand value.

June 04, 2026

Bridgestone von General Motors als „Supplier of the Year 2025“ ausgezeichnet

Würdigung einer langjährigen Partnerschaft im Bereich der Automobilinnovation

June 03, 2026

Bridgestone setzt Maßstäbe mit neuen Reifen für den Untertagebau

Bridgestone steigert Effizienz und Leistungsfähigkeit im Untertagebau mit einer Reifenserie, die speziell für extreme Einsatzbedingungen entwickelt wurde

June 02, 2026

Bridgestone Reifenwerk in Poznań feiert die Produktion von 200 Millionen Reifen

Das Bridgestone Werk im polnischen Poznań hat einen bedeutenden Meilenstein erreicht und die Produktionsmarke von 200 Millionen Reifen überschritten

June 02, 2026

Michelin macht Reifen intelligent

Wenn wir an moderne Autos denken, fallen uns E-Mobilität, Bildschirme, Apps und Assistenzsysteme ein. Kaum jemand denkt an Reifen.

June 01, 2026

85 years of Hankook: From Korean pioneer to one of the world's leading tire manufacturers

Founded in 1941 as the first Korean tire company–today a global premium supplier Approximately 20,000 employees and eight production sites on five continents Europe is the most important sales market, accounting for around 45 percent of global saleS

May 28, 2026

Giti Reinforces Its EV-Ready Commitment with the GitiControl P10, GitiSynergy H2+ and GitiSport S2+

Giti Tire’s EV-ready strategy is built on both long-standing partnerships with leading electric vehicle manufacturers and continuous product development focused on the specific demands of electric mobility.

May 21, 2026

Maßgeschneiderte Bridgestone Premiumreifen für den neuen Volkswagen ID. Polo GTI

Bridgestone wurde als Reifenlieferant für den neuen VW ID.

May 21, 2026

Giti Marks 26 Years of Motorsport Excellence and Innovation

For more than two decades, Giti has transformed motorsport into a proving ground for innovation, resilience, and precision engineering.

May 10, 2026

Goodyear reagiert auf schwache Marktnachfrage mit Sparmaßnahmen und strategischer Neuausrichtung

Der US-Reifenhersteller Goodyear verschärft sein Sparprogramm nach einer schwachen Geschäftsentwicklung. Das Unternehmen setzt auf Kostensenkungen, Effizienzsteigerung und eine strategische Neuausrichtung.

May 08, 2026

Hankook reports Q1 2026 revenue of EUR 3.1 billion and operating profit of EUR 295.8 million

Stable business development in the first quarter Sales in the tire business increased by 9.3 percent year-on-year to approximately EUR 1,497.1 million , while operating profit reached approximately EUR 255.2 million.

April 30, 2026

Yokohama Rubber develops AI-powered tire mold design support system

Yokohama Rubber Co., Ltd. has independently developed a tire mold design support system that integrates simulation (FEM: Finite Element Method) and AI technology, which will be implemented in April 2026.

April 20, 2026

Continental Expands EV Tire Leadership with 17 of the World’s Top 20 Electric Vehicle Makers

Continental has strengthened its position in the global electric vehicle market, supplying tires to 17 of the world’s 20 largest EV manufacturers. The milestone highlights the growing importance of advanced tire technology in sustainable mobility.

April 20, 2026

California Plans New Tire Efficiency Standards to Cut Emissions and Improve Fuel Economy

California is developing new efficiency standards for replacement tires to reduce fuel consumption, lower emissions, and improve electric vehicle performance. The proposal could influence tire manufacturers and automotive markets across North America

April 20, 2026

DUNLOP BLUE RESPONSE TG tops Auto Motor und Sport's latest tire test

DUNLOP's BLUE RESPONSE TG has secured first place in the overall rankings of Auto Motor und Sport's latest tire test, reinforcing Sumitomo Rubber's reputation for delivering high-performance, safety, and quality tires for European drivers.

April 09, 2026

DUNLOP Extends Partnership with Asia’s Premier Road Racing Championship ARRC Through 2031

DUNLOP, a brand of Sumitomo Rubber Industries, has renewed its exclusive tire supply and technical partnership with Two Wheels Motor Racing (TWMR) for the FIM Asia Road Racing Championship (ARRC) through the 2031 season.

April 01, 2026

Wie die richtige Bereifung bares Geld spart

Viele unterschätzen die Reifen als eine der wichtigen Stellschrauben. „Moderne Autoreifen beeinflussen den Kraftstoffverbrauch stärker, als viele denken.

April 01, 2026

Giti Tire Named Official Tire of Lotus Cup China Season Opener in Malaysia

Giti Tire is proud to announce its appointment as the Official Race Tire for the Lotus Cup China, with the season opener set to take place this weekend at the iconic Sepang International Circuit.

March 05, 2026

Giti Tire Launches Next Generation GitiSport S2+ With ‘Exemplary’ Rating From Autobild

Having been rated as ‘exemplary’ in the new AutoBild 2026 Summer Tyre Test, Giti Tire’s next generation ultra-high-performance Giti GitiSportS2+ has been launched with one of the highest independent commendations in Europe.

February 20, 2026

Built for Winter - Giti Tire’s Advanced Defense Against Ice and Snow

As December sets in, temperatures fall across much of the temperate world, bringing frost-covered mornings, steady rain and snow, and stretches of icy road.

February 03, 2026

Model Solution launches partnership with ArtCenter College of Design

Fostering global talent through hands-on experience at the interface of design and manufacturing Implementation of student designs into high-precision prototypes

January 30, 2026

Morocco Begins Construction of Africa's Largest Tire Plant

Morocco has launched construction of Africa's largest tire manufacturing facility with a US$675 million investment, boosting its role in the global tire industry.

January 24, 2026

Yokohama Rubber's "ADVAN Sport EV" tires are fitted to the new Porsche Cayenne.

Yokohama Rubber Co., Ltd. has begun supplying its "ADVAN Sport EV" tires as original equipment (OE) for the Cayenne Electric and Cayenne Turbo Electric*

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