Yokohama Rubber launches ADVAN global flagship tire brand experience campaign.

Yokohama Rubber Co., Ltd. launched the "ADVAN Experience Campaign," an open sweepstakes offering the opportunity to experience its global flagship tire brand "ADVAN," on Monday, July 6, 2026. The application period runs until Thursday, August 6, 2026.

The campaign features three products: the global flagship tire "ADVAN Sport V107," the premium comfort tire "ADVAN dB V553*," and the premium SUV tire "ADVAN V61." These products allow users of a wide range of vehicle types to experience the superior high-performance and comfortable capabilities of "ADVAN."
*Including ADVAN dB V553A.

In this campaign, two winners will be selected for each product, for a total of six winners, from those who apply through the special campaign site on the Yokohama Tire website. Winners will be asked to participate in a product review, complete a questionnaire, and post their impressions after installation on X (formerly Twitter).

Please check the campaign website for details.
Campaign website: https://www.y-yokohama.com/product/tire/26_advan-monitor-camp

Campaign Overview

■Campaign Period:
July 6, 2026 (Mon) - August 6, 2026 (Thu)

■Prizes:
[YOKOHAMA's global flagship tire]
"ADVAN Sport V107" (2 winners)
Product website: https://www.y-yokohama.com/product/tire/advan_v107

[LUXURY SILENCE: A premium comfort tire with excellent and lasting quietness]
"ADVAN dB V553 (including ADVAN dB V553A)" (2 winners)
Product website: https://www.y-yokohama.com/product/tire/advan_db_v553

[A premium SUV tire refined as original equipment]
"ADVAN V61" (2 winners)
Product website: https://www.y-yokohama.com/product/tire/advan_v61

■How to apply:
Please apply from the special campaign website.
Campaign Special Website: https://www.y-yokohama.com/product/tire/26_advan-monitor-camp

■Application Requirements
Participants must be willing to cooperate with the following after winning:
① Cooperation with the experience coverage
② Answering a questionnaire
③ Posting their impressions after installation on X (formerly Twitter)

■About Winning
Winners will be contacted by the campaign office.

■Contact Information for this Campaign
ADVAN Experience Campaign Office
Email Address: info2@yokohama-cp.jp